Digital Marketing Posts

Why The Packaging Is As Important For Your Business As The Product Itself

Box Design; Is it Important 

Whether you run an E-commerce store or you have your own brand, you need to understand the significance of the right packaging. This is something that is often looked over, but if you study the highly successful brands in the business world, you will find one thing common; the presentation skills. Don’t let this confuse you, the quality inside the product is obviously more important and that is what gets you the brand loyalty, but what plays a significant role in getting your potential customers to buy your product, is the product’s box design.  

In any shop, the customer is bombarded with so many options for the type of product s/he wants. This is where your product’s box design is going to make a difference. Your product’s presentation and packing will determine whether the customer inclines towards buying it or not. It wouldn’t be wrong to say that at that moment, your product will be doing its own marketing and that is through the packing and presentation of the box. This is why top-brands pay good attention to the packing of the box, selecting the right color, texture and numerous other features. If you still have questions about the importance of packing presentation, take a look at the following points. 

Your Package does all the Communication 

You wont be there describing your product so someone would need to be convincing enough to let the buyer know what’s in the box. Well, believe it or not, your plastic packaging box does that for you. It not only describes the technical features of the product, but also conveys other messages, such as, who the product is for, what can the user expect from the product and many other questions popping in the customer’s mind. It tells the customer why this purchase would be the right option and above all, why should this product be selected among the rest. Your packing also speaks a lot about YOU! So make sure you make the right impression through your product box design.  

The Benefits to your Product 

Thoughtful creation of your product not only does the marketing, but also offers other benefits. These include: 

  • Protection of your Product 

If what you’re selling, is a delicate product, you can ensure its safety from jerks and other physical damage through the right package design. If you’re product is sensitive to the temperature, you need to carefully ensure it’s isolation. There could be numerous other factors that your product could be sensitive too so the right design of box can help you take care of that.  

  • Transportation 

Your product is going to travel far distance. Is it vulnerable to that? If so, you need to choose the right design of the box to make sure the quality is not compromised over long distances. You need to make sure your product’s quality is never compromised even if it has to travel miles to reach the buyer.  

  • Storage for Long 

You don’t know for how long your product is going to stay in the box. If there are any factors that could affect what’s inside the box, use the right packaging to take care of it.  

The ‘Premium’ Feel 

We all like to feel special. What if you had the chance to let someone feel that way through your product? Would work in your favor, right? You can do that by choosing the right packaging. Give a unique touch to the design of your product’s box and this will certainly make your customer feel special. Make sure it is evident from the box that it’s more than just a packaging material. Make your customer feel special. 

Sum it Up 

To sum it up, designing of the box of your product is something you must not take lightly. It will represent you, your company, your product and the category of customers you intend to attract. The right design will be doing the marketing for you, in addition to providing the right degree of protection and safety of the product. The right packaging customized for your product, can also save you quite some money spend on the hollow or unnecessary spaces in the box. This ends up playing a  role in improving your supply chain costs.  

Developing Your Internet Identity.

Whether you are planning to start a business, run a start-up, open a store, or write a blog or anything, your work needs an internet identity. And by internet identity, I mean, “Website”. Because these days, if tell someone that you are running a business the first thing that they will do is go on the internet and “Google” it. Plus it is a credible way to gain the trust of your clients along with your social media identities.

Developing a website was never easy in the past few years when you need to hire a professional web designer and developer to customise your website. Or the person who wants a website needs to first learn these technical sides including HTML, CSS, Bootstrap, JavaScript, and hosting side that contain a database, yearly package, space required for hosting your website and all that trouble. And to develop a fully functional website people used to spend a large amount. But nowadays, there is a new trend of website builders that hides the complexity of coding a website and in return provides easy to do customisation of your choice. These builders help you to place images, sliders, videos, your products, text, headings, banners and a lot more.  

A DIY Website Builder trend basically means there is an online software that helps you build your own website by just signing up with your email address. This will not only aids you in developing a sleek website for you but also covers the technical mambo-jumbo side of hosting including configuration, security. These website builders are highly intuitive, easy to use and provide you step by step guidance. Most of the builders are free at the start with basic stuff. But you can upgrade to various paid packages and let them handle the entire website side for you. The various subscription packages can be of monthly or yearly basis with advanced and innovative features that make your website stand out from all on the internet. Here are a few website builders that are wonderful and easy to use and with the help of them you can build a website by yourself! 

Wix is considered best all-around in the website builders. It does not only provide ease of use but also flexibility in design. It also provides a free plan with free custom domain and SSL security. You do not need to worry about its optimisation as it has the feature of Search Engine Optimisation (SEO) with it. It provides e-commerce facility. Moreover, its customer support is outstanding. 
Weebly gives you enough time to focus on other chores of your organisation instead of spending time on developing it. It is an open source software that perfectly suits the organisation with many administration levels including authors, administrators or editors. Whether you own a business or run a start-up, Weebly can be a perfect choice for you! Along with e-commerce stores, Weebly unique templates are mobile responsive too that are more satisfactory for the clients. It is categorised as “Easiest to use”.  

Squarespace is the best choice for those who are well aware of designing tools because it gives endless choices for designing your website that might scare a newbie! Its themes score under the title “Design Flexibility” and “Responsiveness”. It gives you 14 days free trial with free domain and SSL security. It also has SEO feature.  

At the end, website builder has now become the need of today as it covers wide range of people starting from intellectual teachers to digital marketing experts, from photography hobbyist to college graduates and from successful restaurant owners to social media influencers, and bloggers – almost anyone can build a website within an hour with the use of these DIY builders. Due to the reason that they’re free to use, the barriers to entry are completely eliminated with drag and drop facility. When choosing a website builder another point needs to be considered i.e., customer support. If a website builder costs minimum, it may be a sign that the customer service you’ll receive will be the bare minimum as well. Even if it somehow costs a little more as compared to free plan then it will surely offer better in the long term. Because investing more can be beneficial to engage people from being visitors to clients. 

What Types Of Marketing Does Your Startup Need?

What Types Of Marketing Does Your Startup Need?

This is definitely the time for startups! Not only it is growing at a fast pace in our country, but also worldwide. They are also attaining huge developments and in a positive way. People want to invest their idea, time and money as they are starting to feel that this is the best time to initiate a startup. Even investors are starting to gain confidence due to the huge amount of constructiveness the startup environment has started to create.  

In fact, in the past few months, there have been so many startups, and it seems to be an empowering move by so many young people around. Its chief focus is towards growing their value in the market, trying to cut down on losses, gaining operational superiority and yes, digital marketing. With such a productive atmosphere and the support of investors and the government too, stay lest assured that startups will definitely have a very bright future in the years to come.  

Ensure that you do make the best use of the internet. You have to use it in such a way that it draws in attention of customers. At the same time, you should get current customers stay engaged to your site. As per the statistics, about 92 per cent of startups do find the web as quite an effective platform to market themselves. This is why so many businesses are making the utmost use of the web. This is one of the chief platforms through which they gain fast recognition and appreciation, if done the right way.  

Make the best use of digital promotional strategies when you have a startup in hand  

In a nut shell, it is quite crucial for one to apply digital marketing trends for their startup. Why?  

  • It does wonderfully help to grow the visibility of the brand 
  • It helps to grow the service and product loyalty  
  • It is effective in creating the newest of customers 
  • Through the online platform, one gets the opportunity to relate and interact with their current and target set of customers.  
  • Useful in building up ‘Credibility’ 

We know that people all across the world are simply crazy about technology, and the web does prove to be one of the most effective podiums to follow the trend of branding and promoting one’s services and products. There are tons of marketers and businessmen who make the best use of the web and market their products by digitally promoting it.  

Why is it so crucial for a startup to use digital promoting strategies?  

It paves way for you to understand the online market in a much better way  

When there is an unclear digitalised marketing plan, it would get tough to understand what the status of your market place is. All of this would include unclear picture of the behavior of your customers, competitor analysis, feedback and response of your customers, etc.  

Developing a valuable proposition 

The arena of online marketplace is always quite competitive. You have to ensure that you examine and analyse how overall things are proceeding. This way, you would know how to proceed successfully. You will need to make yourself quite potent. Work towards creating something unique about your brand. This will make you stand ahead of your contenders.   

You do not have to waste resources and time 

Since you are a startup, you have to ensure that you use money and resources wisely. This is why making the best and viable use of online marketing platform works best for startups.